Strategic Account Management Course

Unlock the Full Potential of Your Key Accounts

This course is your comprehensive guide to mastering the art of strategic account management in the competitive SWAG industry. Discover practical, real-world strategies to retain and grow your most valuable clients, optimize your team’s performance, and drive long-term profitability—all while reducing account churn and maximizing customer lifetime value.
Format

Online
Course

Modules

6 Modules

Devices

Can be accessed via desktop or mobile devices

Price

$ 7997
$ 4997

Trusted By

Struggling to Maximize Account Value?

Are you frustrated by missed opportunities with your key accounts?

Do you feel overwhelmed by inconsistent account management practices that leave revenue on the table?

Are you battling high churn and underperformance in your strategic accounts, unsure of how to truly unlock their potential?

You’re not alone.

We Understand the Challenges You Face

In the fast-paced world of SWAG sales, strategic account management often falls by the wayside.

Without a clear framework and disciplined processes, even the most dedicated teams can struggle to drive sustainable growth. No one hands you a playbook for turning underperforming accounts into long-term, profitable partnerships.

We’ve experienced these challenges firsthand - and we’ve developed a system that works.

Strategic Account Management was built from real-world experience - designed for SWAG distributors, top account managers, and sales coaches who need actionable tactics, proven frameworks, and tailored insights to transform underperforming accounts into sustainable revenue engines and drive long-term growth.

We Know the Struggle

Here’s the reality:

  • Inconsistent Account Performance: Watching your best accounts slip through the cracks, despite your best efforts.
  • Undefined Roles and Processes: Lacking clear job descriptions, strategic planning, and performance metrics leaves your team guessing.
  • Missed Growth Opportunities: Without a structured approach, potential revenue is lost, and client relationships falter.
  • Inefficient Resource Allocation: Struggling to focus on high-value accounts while juggling too many responsibilities.

But it doesn’t have to be this way.

Strategic Account Management was created to replace guesswork with a proven framework -helping you retain top clients, foster long-term loyalty, and drive predictable, scalable growth.

Ready to Transform Your Account Management?

Imagine…

  • A Consistent, High-Performing Account Portfolio: A reliable system that turns key accounts into sustainable revenue engines.
  • Clear, Measurable Success: Tools and processes that let you assess and refine your account strategies with confidence.
  • Empowered Teams: Account managers who are equipped with defined roles, actionable insights, and a clear roadmap to success.
  • Optimized Resource Allocation: Focus your efforts on the accounts that matter most, driving efficiency and boosting margins.
  • Long-Term Client Loyalty: Build lasting relationships that enhance your competitive advantage and secure future growth.

It’s all within reach.

Introducing

Strategic Account Management Course

Strategic Account Management is a cutting-edge program designed for SWAG distributors, account managers, and sales coaches. Learn how to develop, assess, and execute effective SAM plans that drive revenue growth and elevate your client relationships. With actionable strategies, expert guidance, and a powerful SAM planning tool template, you’ll transform your approach to key account management.

Master SAM Fundamentals

Gain a comprehensive understanding of the key account manager's role, best practices, and the strategic principles essential for high performance.

Deploy Proven Frameworks

Utilize our actionable SAM planning tool and structured methodologies to assess, select, and manage your key accounts effectively.

Drive Client Growth

Learn strategies to reduce churn, enhance client retention, and unlock the full revenue potential of your most valuable accounts.

Measure & Optimize Performance

Implement KPIs and data-driven insights to continuously refine your account management strategies for sustainable long-term success.

What Makes This Course Different?

Tailored for the SWAG Industry

Specifically designed to address the unique challenges of strategic account management in the promotional products sector.

Actionable, Real-World Frameworks:

Implement proven strategies to reduce churn, boost client retention, and maximize revenue.

Expert Insights & Proven Tools

Learn from industry veterans who provide practical guidance and a powerful SAM planning tool template.

Comprehensive Skill Development

Enhance your ability to assess, develop, and manage key accounts with clear metrics and disciplined processes.

Our 3-Step Streamlined Process

01

Learn the Fundamentals

Understand the core principles of high-performing strategic account management—from role definitions to best practices.

02

Implement Proven Strategies

Apply actionable frameworks and tools to evaluate, select, and manage your key accounts effectively.

03

Measure, Optimize, and Grow

Continuously track performance, refine your approach, and drive long-term, scalable success.

See what our clients have to say!

"Alan's leadership was a game-changer for Proforma. His ability to recruit and inspire top-tier sales talent helped shape the foundation of our success. With Alan's guidance, we attracted hundreds of top distributors and sales teams, and his unwavering commitment to excellence ensured they thrived. His impact on Proforma’s growth and culture has been extraordinary."
Greg Muzzillo, CEO, Proforma
"Alan has been an invaluable partner in the growth of Leaderpromos. Over the past eight years, his strategic insights and ability to engage, qualify, and recruit top-tier executive sales leadership and strategic account managers have been transformative. Alan's expertise and dedication have played a pivotal role in our success, and his partnership continues to drive our vision forward."
Stephanie Leader, CEO, Leaderpromos
"Alan’s sales training and coaching have been instrumental in elevating our team's performance across multiple sales segments. His ability to connect with each individual rep, providing tailored coaching aligned with his top-tier training content, has made a significant impact on our success. Alan’s expertise and dedication have been a true asset to Promo Direct."
Dave Sarro, CEO, Promo Direct
"Alan has been an invaluable partner to our company, helping us recruit top talent, navigate complex M&A opportunities, and elevate our sales team with world-class training. His expertise and dedication have directly contributed to our growth and success. I highly recommend Alan to any organization looking to take their business to the next level."
Andy Shape, CEO, Stran

Meet Alan Chippindale

 Industry Trailblazer & Strategic Visionary

Write your awesome label here.
Alan Chippindale brings over three decades of leadership and innovation to the promotional products and business development world. A member of Stran’s Board of Directors since November 2021, Alan has a proven track record of driving growth, fostering talent, and executing transformative strategies.

As President of Engage & Excel Enterprises Inc. since 2017, Alan has been at the forefront of employee recruitment and M&A consulting, empowering businesses to unlock their full potential. His tenure as Chief Business Development Officer and original CEO of BrandAlliance Inc. (2008–2017) solidified his reputation as a visionary leader in the promotional products industry. Before that, Alan served as President of Proforma Inc. (1987–2004), where he helped shape one of the industry's most recognized brands.

Alan’s influence is far-reaching—he has been listed on the ASI Power 50 an impressive five times and has spearheaded over 100 business combinations while successfully recruiting over 1,000 sales professionals. A certified marketing professional and strategic think tank member, he combines sharp business acumen with a collaborative approach to growth.

A graduate of Bowling Green State University with a degree in International Business and Marketing, Alan’s career exemplifies a commitment to excellence, innovation, and helping others achieve remarkable success.

Strategic Account Management Course

Unlock the Full Potential of Your Key Accounts

This course is your comprehensive guide to mastering the art of strategic account management in the competitive SWAG industry. Discover practical, real-world strategies to retain and grow your most valuable clients, optimize your team’s performance, and drive long-term profitability—all while reducing account churn and maximizing customer lifetime value.
Format

Online
Course

Modules

6 Modules

Devices

Can be accessed via desktop or mobile devices

Price

$ 7997
$ 4997