SwagMastery: Transforming the Way SWAG Sales Are Done – Stay Tuned!

SwagMastery is on the verge of redefining how SWAG sales professionals achieve success. Built on deep industry insights and real-world experience, our upcoming platform delivers actionable strategies and proven frameworks tailored to the unique challenges of the promotional products sector. Whether you're a sales leader, account manager, or industry coach, prepare to unlock the tools you need to drive sustainable growth, build lasting client relationships, and truly transform your sales approach. Stay tuned for a new era in sales mastery.

What to Expect:

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Actionable Strategies

Step-by-step tactics to streamline your sales process and boost revenue - grounded in real-world experience
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Proven Frameworks

Methodologies that have been refined through industry practice, empowering you to overcome common challenges like high churn and underperformance.
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Tailored Insights

Industry-specific guidance that addresses your unique needs, from managing key accounts to maximizing client lifetime value.
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Streamlined Sales Processes

Tools and techniques to simplify complex sales cycles, ensuring efficiency and clarity.
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Growth Measurement Tools

Advanced analytics and KPIs to track your progress and optimize performance
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Expert-Led Training

Learn from seasoned industry professionals who provide practical, real-world guidance every step of the way.

See what our clients have to say!

"Alan's leadership was a game-changer for Proforma. His ability to recruit and inspire top-tier sales talent helped shape the foundation of our success. With Alan's guidance, we attracted hundreds of top distributors and sales teams, and his unwavering commitment to excellence ensured they thrived. His impact on Proforma’s growth and culture has been extraordinary."
Greg Muzzillo, CEO, Proforma
"Alan has been an invaluable partner in the growth of Leaderpromos. Over the past eight years, his strategic insights and ability to engage, qualify, and recruit top-tier executive sales leadership and strategic account managers have been transformative. Alan's expertise and dedication have played a pivotal role in our success, and his partnership continues to drive our vision forward."
Stephanie Leader, CEO, Leaderpromos
"Alan’s sales training and coaching have been instrumental in elevating our team's performance across multiple sales segments. His ability to connect with each individual rep, providing tailored coaching aligned with his top-tier training content, has made a significant impact on our success. Alan’s expertise and dedication have been a true asset to Promo Direct."
Dave Sarro, CEO, Promo Direct
"Alan has been an invaluable partner to our company, helping us recruit top talent, navigate complex M&A opportunities, and elevate our sales team with world-class training. His expertise and dedication have directly contributed to our growth and success. I highly recommend Alan to any organization looking to take their business to the next level."
Andy Shape, CEO, Stran

Meet Alan Chippindale

Founder and CEO, SwagMastery

 Industry Trailblazer & Strategic Visionary

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Alan Chippindale brings over three decades of leadership and innovation to the promotional products and business development world. A member of Stran’s Board of Directors since November 2021, Alan has a proven track record of driving growth, fostering talent, and executing transformative strategies.

As President of Engage & Excel Enterprises Inc. since 2017, Alan has been at the forefront of employee recruitment and M&A consulting, empowering businesses to unlock their full potential. His tenure as Chief Business Development Officer and original CEO of BrandAlliance Inc. (2008–2017) solidified his reputation as a visionary leader in the promotional products industry. Before that, Alan served as President of Proforma Inc. (1987–2004), where he shaped one of the industry's most recognized brands.

Alan’s influence is far-reaching—he has been listed on the ASI Power 50 an impressive five times and has spearheaded over 100 business combinations while successfully recruiting over 1,000 sales professionals. A certified marketing professional and strategic think tank member, he combines sharp business acumen with a collaborative approach to growth.

A graduate of Bowling Green State University with a degree in International Business and Marketing, Alan’s career exemplifies a commitment to excellence, innovation, and helping others achieve remarkable success.

Master Your Sales Strategy with SwagMastery Online Course

Take control of your sales performance with tools and training tailored to the unique challenges of the SWAG industry.

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